Grew up around visual design before he understood why it worked. Spent time figuring out brand structure, then found product design, which turned out to be the same instinct applied to something with more moving parts. Trained at IIT Hyderabad, then AngelOne, Teachmint, and one company of his own that didn't survive contact with a full-time job.

Moves before the plan is finished. Runs the experiment, checks what broke, adjusts from there. Argues with the brief before opening any design tool — not out of habit, more because the stated problem is rarely the real one. Notices things most people walk past. Owns a small collection of wooden rulers for no professional reason.